Challenge
The team had a strong product narrative internally, but the external journey was inconsistent—landing, signup, and first-session activation told three different stories.
All work
Product & GTM2025
Growth-led product launch
One coordinated story from landing page to onboarding
A new offer needed launch support: messaging, UX, rollout sequencing, and instrumentation to learn fast post-release.
Approach
We aligned on one funnel thesis, then built the minimum surfaces needed to test it: landing, onboarding, and event tracking with clear success metrics.
Outcome
Cleaner activation metrics and faster iteration loops—because the team could see where users actually dropped, not where meetings assumed they would.
Highlights
- Single narrative across acquisition and activation
- Event taxonomy for funnel reviews
- Launch checklist for cross-functional alignment
Stack & tooling
Next.jsProduct analyticsEmail & CRM hooks
Explore more work or talk through your roadmap.